I read that you have to stick to a strict posting schedule on each social media platform to grow your community: 4 posts on Instagram, 8 posts on Facebook and 10 on Twitter. Is that right? – Bernard
That’s 22 social media posts a day. Sounds overwhelming, right?
Here’s the deal: while you can statistically calculate the ideal amount of posts and optimal times for posting on each platform, each situation is very individual. It’s like saying everyone should drink milk. Some people are lactose intolerant, and will get more harm than benefit from it. And let’s be real, unless you have a person dedicated to social media full time, proactively use a social media scheduling tool, or have a social media robot handy, you can’t post that often.
Instead of chasing what Google tells you is “the optimal frequency of posting on social media”, I recommend following these simple 3 steps to keep your social media schedule streamlined, simple and REAL.
1. Choose ONE platform to focus on
Here’s the thing: you can spend all day posting just one update on each account – Instagram, Facebook, Pinterest, Twitter, Tumblr, Snapchat (are you overwhelmed yet?). The key, whether you’re just starting out or want to get more social media organized, is to pick a platform that:
- A) you understand and feel comfortable posting on
- B) is used by your target audience/community
This way, when you carve out a short time for social media, instead of having to log into 10 accounts, you’ll have your one go-to. Instead of always feeling like you’re not doing enough (who wants that?), you’ll feel a sense of accomplishment if you stick to your goal of, for example, updating that account at least once every day.
When I started Breakfast Criminals, I focused all my efforts on Instagram and grew a huge following on one platform. When the time was right, I set up accounts on other platforms.
*PRO TIP: Even if you don’t plan on using every social media platform out there, I recommend registering accounts on other platforms to make sure someone else doesn’t occupy your handle. Sometimes you’ll have to shorten the handle – for example, what’s @breakfastcriminals on Instagram, had to become @breakfastcrmnls on Twitter.
Once you’ve chosen your main platform, do a simple A/B test and try posting similar content on different days and at different times. Within two weeks, you’ll notice which times have the highest engagement with your audience. It’s also fun to use analytics – such as Iconosquare for Instagram – to see where in the world your community is, which often explains why your followers are engaged at certain times.
In terms of the number of posts you should publish every day – that’s something you can test as well. I would say that generally, I recommend 1-3 posts on Instagram, 5-8 posts on Twitter, at least 2-3 posts on Facebook, 5 posts on Snapchat and Instagram Stories, and at least 5 pins on Pinterest.
There are a lot of ways you can automate content on your less important social media accounts. For example, from Instagram, you can automatically push content to your Facebook page (business or personal), Twitter and Tumblr. This way, you can keep your accounts updated and reach more people without spending any extra time.
Do you have a social media question you’d like to get answered? Submit it in comments below!